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Color trends Spring / Summer 2010


According to this season's report, vibrant brights add a sense of excitement to the palette, especially when set against practical neutrals that provide a safety net for cautious consumers.

Spring and summer naturally evoke feelings of calm ocean waters and tranquil beach vacations in cool, vibrant, tropical Turquoise. This soothing hue from the blue-green family conjures feelings of escape, especially when paired with Amparo Blue. "Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times." (Pantone)

Pantone LLC, the global authority on color and provider of professional color standards for the design industries, has selected PANTONE© 15-5519 Turquoise, an inviting, luminous hue, as the color of the year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

"In many cultures, Turquoise occupies a very special position in the world of color," explains Leatrice Eiseman, executive director of the Pantone Color Institute©. "It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many - taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy."

Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.

In fashion, Turquoise makes a statement that can look elegant and dressy in fine silk and gemstones, or casual and fun in cotton and athletic apparel. Because of its versatility, Turquoise is a great accent color in jewelry.

With more warmth than the typical spring navy, this particular shade of blue is extremely appealing because of its brighter, more energetic attitude. Like the scent of a blossoming flower, Violet lends a romantic air to the warm-weather palette. This intriguing purplish hue is a distinctive addition to any wardrobe.

Yellow has made its mark on fashion and spring will further this trend with gleaming Aurora. Reminiscent of the first glimpse of yellow as the sun begins to rise over the horizon, this shimmering, slightly greenish yellow adds a bold infusion. Energy continues to surge throughout the warmer hues, leading to provocative Fusion Coral. This inviting orange connects directly to tangy Tomato Puree, this season's classic red. Pair it with Turquoise for a retro look.

Thoughtful, cautious neutrals provide a dependable backbone to the brights of spring. Kick back and enjoy the bubbly luxury of Pink Champagne. This delicate, wispy tint is the season's newest neutral. The melding of Pink Champagne, Tomato Puree and Amparo Blue is a refreshing take on the classic springtime combination of red, white and blue.
Three additional neutrals round out the palette. Tuscany, a warm beige hue, provides the perfect backdrop and works well as a solid base with dynamic accents like Fusion Coral or Violet. Dried Herb is the ultimate green neutral, pairing well with all other colors. Ideal for bigger ticket items, cool Eucalyptus is the eternal, practical gray. Choose this nuanced neutral and add brightly colored exclamation points in shoes, jewelry and handbags.

The top 10 Spring 2010 colors for women are:

Turquoise
PANTONE 15-5519
C/M/Y/K 61 / 0 / 32 / 0
GOE 104-2-3C
Tomato Purée
PANTONE 18-1661
C/M/Y/K 13 / 99 / 70 / 0
GOE 26-3-1C
Fusion Coral
PANTONE 16-1543
C/M/Y/K 1 / 48 / 42 / 0
GOE 16-1-2C
Violet
PANTONE 16-3320
C/M/Y/K 25 / 53 / 0 / 0
GOE 45-1-3C
Tuscany
PANTONE 16-1219
C/M/Y/K 25 / 35 / 41 / 0
GOE 16-4-1C
Aurora
PANTONE 12-0642
C/M/Y/K 4 / 5 / 72 / 0
GOE 2-1-3C
Amparo Blue
PANTONE 18-3945
C/M/Y/K 81 / 47 / 0 / 0
GOE 69-1-6C
Pink Champagne
PANTONE 12-1107
C/M/Y/K 1 / 10 / 20 / 0
GOE 147-1-1C
Dried Herb
PANTONE 17-0627
C/M/Y/K 45 / 31 / 65 / 10
GOE 153-1-3C
Eucalyptus
PANTONE 15-0513
C/M/Y/K 26 / 22 / 40 / 0
GOE 153-1-1C



Spring/Summer 2010




Fall/Winter 2010-2011



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